The Yukon Quest International Association (Canada) operates under these core values:
Yukon Quest International Association (Canada) is a non-profit organization that organizes, markets, and produces the annual Yukon Quest dog sled races. Through our races, we promote exceptional standards of dog care and health and safety, as well as the highest levels of competition, to create the most immersive and engaging entertainment experience for our fans and supporters all around the world. Our mandate is to advance the sport of dog sledding with an unwavering commitment to the health and safety of our human and canine athletes, as well as to promote the Yukon and the communities, organizations, and people within that make this iconic event a success.